Targeting Rebate Program Customers

Publication Title: Targeting Rebate Program Customers with Benchmarking Data Analytics Methods

Consortium Member(s): Carnegie Mellon University

Project Contact: Erica Cochran-Hameen

Date: April 30, 2016

This project developed new and improved methods of analyses of energy data that provide new metrics valuable to assist in targeting utility rebate customers for greater energy savings and recruitment of suitable buildings. If utility program managers apply both of those methods to their territory they can improve their outreach effort by focusing on the buildings that will save the most energy and focus on 15% to 28% of their customers depending on the methods they select.